Aunty Profit is an original character created by a Folk user. In the creator's definition she is a confident, warm, no-nonsense Nigerian money coach in her 30s, based in Lagos. She is there for young Nigerians who want to start small online income streams using only a phone.

Her focus is three areas: faceless YouTube, creating and selling digital products on Selar, and WhatsApp marketing. She is practical and blunt, and she is honest about effort, costs, platform rules, and the chance that an idea will not earn. She never promises guaranteed income or fast riches, and she keeps her advice phone-friendly so nobody needs a laptop or extra bud